{"id":19778,"date":"2022-09-22T14:09:49","date_gmt":"2022-09-22T08:39:49","guid":{"rendered":"https:\/\/www.varutra.com\/?p=19778"},"modified":"2022-12-02T17:31:36","modified_gmt":"2022-12-02T12:01:36","slug":"widening-base-of-internet-consumption-in-india-and-the-need-for-cyber-literacy","status":"publish","type":"post","link":"https:\/\/www.varutra.com\/varutravrt3\/widening-base-of-internet-consumption-in-india-and-the-need-for-cyber-literacy\/","title":{"rendered":"Widening Base of Internet Consumption in India and the Need for Cyber Literacy\u00a0"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/varutra-1a3b6.kxcdn.com\/wp-content\/uploads\/2022\/09\/Blog-Featured-Image-Widening-Base-of-Internet-Consumption-in-India-the-Need-for-Cyber-Literacy-1024x576.jpg\" class=\"sh-overlay-item sh-table-cell\" data-rel=\"lightcase\" title=\"Blog Featured Image Widening Base of Internet Consumption in India amp the Need for Cyber Literacy - Varutra Consulting\"><br \/>\n<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span data-contrast=\"auto\">In the four decades since its foundation, the Internet has gone through a lot of dramatic changes and enabled flows of information, including news, entertainment, financial and academic data. In addition, it has brought the world closer via interpersonal communication like email, instant messaging, video calling, and social networking, along with allowing the consumers to purchase anything anytime virtually and providing the producers with direct access to a wide range of markets.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Also, the Internet is bustling with spurred entrepreneurship and is supported by a variety of industries and large organizations. In addition, the government has benefited from online productivity tools and communication advancements as well as helped to broaden their services to citizens and improve delivery. In a short span, it has become impossible for most of us to imagine a world without the internet.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"auto\">Internet Usage in India<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">According to the IAMAI-Kantar ICUBE 2020 report<\/span><span data-contrast=\"none\">, <\/span><span data-contrast=\"auto\">with over 622 million internet users and the Indian internet market blooming rapidly, India is the second largest online market in the world after China. It had increased by over 150% since 2019 when the count of internet users was around 300 million, and it is estimated that by 2023 there will be over 650 million internet users in the country. Moreover, the internet penetration rate of India stands at 52% currently, which makes it one of the most important countries for international organizations that deal with online marketing and e-commerce.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"> <img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-19782 aligncenter\" src=\"https:\/\/www.varutra.com\/wp-content\/uploads\/2022\/09\/Figure-1-Widening-Base-of-Internet-Consumption-in-India-the-Need-for-Cyber-Literacy.png\" alt=\"Figure 1- Widening Base of Internet Consumption in India &amp; the Need for Cyber Literacy\" width=\"598\" height=\"467\" srcset=\"https:\/\/www.varutra.com\/varutravrt3\/wp-content\/uploads\/2022\/09\/Figure-1-Widening-Base-of-Internet-Consumption-in-India-the-Need-for-Cyber-Literacy.png 598w, https:\/\/www.varutra.com\/varutravrt3\/wp-content\/uploads\/2022\/09\/Figure-1-Widening-Base-of-Internet-Consumption-in-India-the-Need-for-Cyber-Literacy-300x234.png 300w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/span><\/p>\n<p style=\"text-align: center\">Source: TOI<\/p>\n<p><span data-contrast=\"auto\">The internet users in India access the internet for entertainment, communication, and regularly shopping online, along with activities like learning, video streaming<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\"> and gaming. These users use social media platforms like Facebook, Twitter, or Instagram to connect with friends and family members or for entertainment purposes as well as to present their opinions regarding the latest news events. They also use YouTube or other video-based platforms to share their thoughts on personal experiences, create vlogs, videos, and many more. Most of today\u2019s generation has grown up using computers and technology from an early age and can relate to modern technologies better than older generations. <\/span><span data-contrast=\"auto\">According to IAMAI-Kantar ICUBE 2020 report<\/span><span data-contrast=\"auto\">, several aspects of these users are based on:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Age Group \u2013 <\/span><\/b><span data-contrast=\"auto\">Almost 7 million children between the age of 5-11 use the internet in India. 40% belong to the early age of 15-34, and another 20% are between the age of 20-24 years.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Region &#8211; <\/span><\/b><span data-contrast=\"auto\">More than<\/span> <span data-contrast=\"auto\">50% of active internet users are from rural areas, while the urban region seems to have hit a plateau. Small towns report almost two out of every five active internet users in the country.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Gender \u2013 <\/span><\/b><span data-contrast=\"auto\">The ratio of male to female active internet users is 65% are men, and 35% are female, which is almost the same for both urban and rural India.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Moreover, the device of choice for accessing the internet in both urban and rural areas are mobile devices as they are relatively cheap and have low tariff plans, while the remaining 17% use personal computers and 6% access it through tablets, streaming devices, smart speakers, and smart televisions.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"> <img loading=\"lazy\" decoding=\"async\" class=\" wp-image-19781 aligncenter\" src=\"https:\/\/www.varutra.com\/wp-content\/uploads\/2022\/09\/Figure-2-Widening-Base-of-Internet-Consumption-in-India-the-Need-for-Cyber-Literacy.png\" alt=\"Figure 2 - Widening Base of Internet Consumption in India &amp; the Need for Cyber Literacy\" width=\"495\" height=\"259\" srcset=\"https:\/\/www.varutra.com\/varutravrt3\/wp-content\/uploads\/2022\/09\/Figure-2-Widening-Base-of-Internet-Consumption-in-India-the-Need-for-Cyber-Literacy.png 310w, https:\/\/www.varutra.com\/varutravrt3\/wp-content\/uploads\/2022\/09\/Figure-2-Widening-Base-of-Internet-Consumption-in-India-the-Need-for-Cyber-Literacy-300x157.png 300w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/span><\/p>\n<p style=\"text-align: center\">Source: Kantar ICUBE<\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span data-contrast=\"auto\">In the past few years, the use of the internet in India has increased significantly, more people in rural<\/span><span data-contrast=\"auto\"> and urban areas are gaining access to the internet as mobile phones, and internet services have become affordable for the people. This increasing use of internet consumption gives rise to the need for cyber literacy in India.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"auto\">Need for Cyber Literacy<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Today, in a society where communication and access to information are increasing through digital technologies like internet platforms, social media, and mobile devices, it is particularly important for the people of India to understand the internet and the devices that they access it. They should know how to protect their data from cyberattacks, <a href=\"https:\/\/www.varutra.com\/the-rise-of-phishing-attacks-during-the-covid-19-pandemic\/\">phishing<\/a>, finding information in faster and safer ways, and much more.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19780\" src=\"https:\/\/www.varutra.com\/wp-content\/uploads\/2022\/09\/Figure-3-Widening-Base-of-Internet-Consumption-in-India-the-Need-for-Cyber-Literacy.png\" alt=\"Figure 3 - Widening Base of Internet Consumption in India &amp; the Need for Cyber Literacy\" width=\"402\" height=\"614\" srcset=\"https:\/\/www.varutra.com\/varutravrt3\/wp-content\/uploads\/2022\/09\/Figure-3-Widening-Base-of-Internet-Consumption-in-India-the-Need-for-Cyber-Literacy.png 402w, https:\/\/www.varutra.com\/varutravrt3\/wp-content\/uploads\/2022\/09\/Figure-3-Widening-Base-of-Internet-Consumption-in-India-the-Need-for-Cyber-Literacy-196x300.png 196w\" sizes=\"(max-width: 402px) 100vw, 402px\" \/><\/p>\n<p style=\"text-align: center\">Source: Iris<\/p>\n<p><span data-contrast=\"auto\">According to a recent survey, it has been found that even though people have heard about data breaches, most of them have failed to change their security habits, only one-quarter of employees use<a href=\"https:\/\/www.varutra.com\/increased-use-of-multi-factor-authentication\/\"> Multi-Factor Authentication<\/a> (MFA), and just one-third have decreased their use of open Wi-Fi hotspots. In addition, it has been found that 45% of people make use of a Personal Identification Number (PIN) to lock their devices, while 19% use some form of biometric tool. This shows the ignorance, misunderstanding, and denial of people towards data protection and cybersecurity. This can lead to severe consequences like cyberattacks, data thefts, identity thefts, etc. To avoid such scenarios, it is important to understand cyber terminology, threats, and opportunities<\/span><span data-contrast=\"auto\">\u00a0and find accurate and reliable resources in cyber intelligence.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span data-contrast=\"auto\">Examples of cyber literacy include:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Being able to determine the legitimacy of a website<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Safe searching\/downloading practices to avoid viruses and phishing scams<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Understanding which information is suitable to be safely posted on<\/span><span data-contrast=\"auto\">\u00a0social networking sites<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Being conscious of the actions being done and taking place online and motivations.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2><span data-contrast=\"auto\">Conclusion<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">In today&#8217;s age, in the past few years, there has been a drastic increase and change in the consumption of the internet in India<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\"> ranging from rural and urban areas and age groups<\/span><span data-contrast=\"auto\">\u00a0to the mode of access. With this increasing use of the internet, the necessity for cyber literacy has also increased, and people should know how to protect themselves from cyberattacks and cybercrimes.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"auto\">References<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<ul>\n<li>United States Cybersecurity Web Magazine<\/li>\n<li>McKinsey<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">Author,<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Devyani Shete<\/span><\/b><b><span data-contrast=\"none\">,<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>Managed SOC Dept.<\/p>\n<p>Varutra Consulting Pvt. Ltd.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00a0In the four decades since its foundation, the Internet has gone through a lot of dramatic changes and enabled flows of information, including news, entertainment,&#8230;<\/p>\n","protected":false},"author":4,"featured_media":19802,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[276,269,1,273,274],"tags":[686,688,689,687],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.6.3 - aioseo.com -->\n\t\t<meta name=\"description\" content=\"With the increased use of the internet, the necessity for cyber literacy has also risen. 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